For the new year we rolled out a new look for Actionrev. The biggest goal for the new visual design was to improve clarity and organization of information.

With the new color theme we used warmer colors to bring active information to the forefront and cooler colors to push passive information to the back. Using only a two color theme we used different shades to help organize the screen.

After the roll out of the application we immediately received phone calls from our users who were happy to see the change. That’s a more subtle goal that we aimed for. Most of our early adopters have been using the system for months. Most of the work and improvements have been deep within the product which cannot be “seen”. Delivering a new visual design help convey product “freshness” and the impression their product is actively being worked on.

Feel free to browser the demo yourself:

http://actionrev.com/demo

Posted by Richard Caetano on Friday, January 11, 2008